Aditya Pradana

Hello! I’m Aditya Pradana.

Creative Product Designer, curious, collaborative, passionate about transforming ideas into products!

Experienced UI/UX Designer and Digital Marketing Specialist, based in Yogyakarta, Indonesia, skilled in creating user-friendly designs and executing impactful digital marketing strategies.

01

Selected Project

Hirefazz is an AI-powered CV analyzer SaaS that automates resume assessments, helping recruiters save time and improve candidate evaluation accuracy.

Lunatic Music App: A personalized music streaming app offering custom playlists and a vast library for every mood.

Via Pulsa Mobile App: A user-friendly app that enables users to purchase mobile credits, pay bills, and access various digital services conveniently from their smartphones.

Lancong is a customizable travel app UI kit offering modern components for seamless trip booking, destination exploration, and itinerary management.

Are you ready to dive deeper and discover more of our exciting projects filled with creativity?

02

Daily UI

03

Work Experience

AUGUST 2023 – AUGUST 2024

Product Designer  – HireFazz.com

  • Designed and developed SaaS applications that leverage AI to process applicant data and identify top candidates.
  • Collaborated with development teams to create user-friendly interfaces, improving user satisfaction.
  • Iterated on designs based on user feedback, leading to improved product performance and efficiency.

Mar 2019 – Mar 2023

Product Designer, Marcom Manager – PT. Saraswanti Indoland Development. Tbk 

  • Designed intuitive user interfaces for web and mobile applications, leading to a 25% increase in user engagement.
  • Conducted user research and developed personas, reducing customer complaints by 20%.
  • Collaborated with teams to create wireframes, prototypes, and mockups, cutting development time by 30%.
  • Conducted A/B testing and improved website conversion rates by 15%.
  • Implemented a new design system and style guide, increasing brand recognition by 25%.

Feb 2015 – Feb 2017

Web Specialist , UIUX Designer –  Paradays.com

  • Increased website traffic by 20% through SEO strategy implementation.
  • Worked with the design team to revamp website layout, enhancing user experience.
  • Launched and managed social media campaigns, achieving 15% growth in followers.
  • Developed and maintained email marketing campaigns, increasing subscribers by 25%.
  • Implemented responsive design for mobile and tablet users.

Mar 2012 – Mar 2014

UIUX Designer – Dapurpixel.com

  • Designed user-friendly interfaces for mobile apps, resulting in positive user feedback and increased app ratings.
  • Implemented responsive design techniques, leading to a 25% rise in mobile device traffic.
  • Created a cohesive brand identity for a new software product by collaborating with cross-functional teams.
  • Improved conversion rates by 15% through A/B testing and continuous design iteration.
  • Developed a UI style guide that streamlined internal design processes and ensured consistency.

04

Contact

Let’s Collaborate!

Reach out to me for collaborations, inquiries, or just to say hello.